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end of an era.

After 3.5 years, 1 million CMS items, a few chaotic rebrands, and more “quick syncs” than humanly necessary, I’m officially signing off.

But before I go, I made one last Webflow site — because obviously.

This is my (playfully coded) love letter to the Webflow community, teammates, and projects along the way. From spreadsheets that defied logic to Slack threads that deserved Emmys, thank you for making this era unforgettable.

To my Team

Thank you for being the kind of teammates who made this more than just work.

For every wild idea you said yes to, every late-night doc you helped shape, every time you chose curiosity over ego — I’m endlessly grateful. You taught me how to lead with heart,build with purpose, and laugh through the chaos.

I came to Webflow to grow a community. I left with one.

take a scroll down memory lane

Memories

Moments I Wish I Could Embed Forever

function goodbye() { return ❤️ }

Never forget the metrics that matter

1000%

growth in confidence, chaos-tolerance, and community-love

400,000+

Slack messages sent

380,000+

community members engaged across platforms

World Wide Webflow

From ideation to global takeover — launching WWW was pure magic (and several spreadsheets long). Every event felt like a celebration of and with our community

1800+

agency partners onboarded, hyped, and celebrated

500+

community events supported, attended, or cheered on

250+

times we mentioned “Tiny but Mighty”

Ryan Reynolds

Ryan Reynolds?
What started as a ‘challenge’ issued during the Superbowl led to 1 all nighter, 2 new websites, 5+ hours of filming, and 22 expensed bags of Hugh Jackman’s coffee beans (sorry — it was worth it).

200+

“quick syncs” that were anything but

100+

studio office tours

57

livestreams

Partner Program Launch & Partner Summit

Building something from scratch with brilliant people and watching it take off? Not to mention, planning an entire summit in 8 weeks? No problem when you have Tracy, Sophia, Blaire, Meg and Team ♥️

14

team offsites planned, over-scheduled, and under-slept

12

pictures of Grimur left around Webflow HQ

2

acquisitions with some fantastic new teammates ♥️

Marketing Syncs That Turned Into Therapy Sessions

You think you’re joining to talk GTM strategy… suddenly you’re unpacking your corporate horoscope, playing calendar tetris, and debating whether Taylor Swift is B2B or B2C

1

brand new partner program launched (and loved 🫶)

6

versions of the same deck rewritten the night before a keynote

2

attempts at getting Ryan Reynolds’ attention (I guess this is technically a 3rd?)

Offsites + Last Minute Flights

From traveling the world for 4 back to back Webflow Confs, to buying a TV in NYC at 11PM just in case the venue didn't have one — I'll never forget the miles traveled and the people I did that with.

1

twitter hack … *finger guns*

1

coffee spilled on my shirt… right before going on stage

1

career chapter I’ll always be proud of

times we said “We’re just getting started”

Until we meet again.
©2025 emily lonetto
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